If it falls to you to organise a business-related event, whether it’s a conference, meeting, teambuilding day or anything else, there are numerous reasons why including some professional entertainment will contribute significantly to the success of the occasion. Indeed, it’s no exaggeration to say it can make or break its success. And so it shouldn’t be an extra or an afterthought, but a key ingredient in creating a memorable corporate gathering.
Here are some of the factors making it important:
- Boosts engagement and set the mood
The right entertainment keeps people engaged and creates an atmosphere that draws everyone in in a way that recorded music simply can’t. Professional performers know how to read a room and adapt to its mood while keep energy levels high. The resulting environment is more likely to be one in which people feel happy talking to and networking with each other, leading to a productive occasion that’s memorable for all the right reasons.
Where performances are live, guests are more likely to clap, dance and sing along, and to listen actively rather than passively.
You boost morale and foster a team spirit at the same time. According to one figure from Gallup, live performances at company events enhance team satisfaction by just over two-fifths (41%). What’s more, engaged attendees are likely to stay longer and so absorb more of your messaging.
- Aligned with company values and brand
Select performers who reflect your company values and culture. For example, you may want to go for a fun, vibrant feel, or something elegant to suit a more formal setting such as, for example, an awards night.
And when colleagues share videos on social media, this naturally extends the reach of your brand.
- Breaks the ice for better networking
Live music lends an event a relaxed feel and can act as a natural conversation starter. Rather than awkward small talk, for example, colleagues will chat about the tune being played and bond over song requests or dance moves. And when they remember the event afterwards, it will be through the lens of the live acts.
After all, who doesn’t feel more like networking in a lively environment?
- Sets the tone
Without some entertainment, an event can sometimes feel a little too formal, or not interactive enough. But with a carefully curated playlist, an energetic host or an act such as a magician encouraging participation and involving guests, you make your event feel more like an experience than something staff feel duty-bound to attend.
You also show that you’ve paid attention to detail and that you value your employees.
When booking your entertainment, keep your audience and its demographic plus the nature of the occasion in mind. At a Christmas party, for example, an upbeat, interactive DJ can keep energy levels high. Finally, of course, think about the venue and make sure the entertainment you book suits its facilities, size and layout.
Corporate event entertainment from Gecko Live
At Gecko Live, we offer more than 15 years’ experience in providing exceptional performers for corporate events, so that these occasions have a lasting impact on your staff and clients.
Our founders are themselves musicians, so we bring a detailed understanding of the type of music which works best for each occasion and venue, and which of our acts can best help you to meet your business goals for your event.
We’ve handpicked all our performers based on their talent and professionalism, and keep our lists of artists short rather than having thousands on our books whose quality we’re not sure about.
What’s more, we’ll take the time to get to know you and what you need before we do anything else.
Browse our website and get in touch to discuss your next business gathering, whatever form it’s going to take.