Corporate Entertainment: Live Music Trends At Business Events

Cor­po­rate enter­tain­ment: live music trends at busi­ness events

If it falls to you to organ­ise a cor­po­rate event, whether you’re plan­ning a sales con­ven­tion, sem­i­nar, con­fer­ence, annu­al din­ner or any­thing else, there are myr­i­ad ben­e­fits to incor­po­rat­ing some live enter­tain­ment into the occasion. 

Live acts have a unique pow­er to engage and build loy­al­ty among your staff, while help­ing to reduce turnover and gen­er­al­ly boost well­be­ing among your teams. In terms of client rela­tion­ships, again you enhance loy­al­ty while set­ting your­self apart from the com­pe­ti­tion and build­ing trust. 

Final­ly, expe­ri­ences which peo­ple remem­ber will strength­en your busi­ness val­ues and cre­ate a lin­ger­ing under­stand­ing of your cor­po­rate message. 

But if you’re look­ing to book a band for an occa­sion you’re organ­is­ing for work, it can some­times seem a chal­lenge even to know where to start find­ing the right per­form­ers. So it may help to under­stand which types of acts are most pop­u­lar right now, and the trends cur­rent­ly shap­ing live enter­tain­ment at these sorts of occasions. 

Here are some fac­tors which are grow­ing in pop­u­lar­i­ty and which you may want to take into account:

• Local tal­ent and sustainability 

If you go for an act based close to your organ­i­sa­tion, you make a con­tri­bu­tion to sup­port­ing artists in your local com­mu­ni­ty. At the same time, if the musi­cians are trav­el­ling short­er dis­tances, you help to min­imise car­bon emis­sions and footprint. 

• Expe­ri­ences dri­ven by the audience 

It’s becom­ing increas­ing­ly pop­u­lar for guests to want more of a say in and con­trol over what they’re lis­ten­ing to. For exam­ple, you could offer QR codes on the tables, allow­ing audi­ence mem­bers to scan songs and make music requests imme­di­ate­ly in real time. That way, they will feel ful­ly involved in the performance. 

• Live band karaōke 

Take team build­ing to a new high with live band karaōke, in which intre­pid staff mem­bers sing along­side pro­fes­sion­al back­ing musi­cians, enjoy­ing safe­ty in num­bers if they don’t want to sing solo. You could also con­sid­er singing wait­ers, who stay incog­ni­to as serv­ing staff before burst­ing into song, cre­at­ing a high-ener­gy, inter­ac­tive live performance. 

• Blend­ing DJs and live musi­cians and using immer­sive acts

If you com­bine DJs with a live act, you break up the sched­ule a lit­tle. Equal­ly, if you hire, for exam­ple, a roam­ing acoustic act as part of your enter­tain­ment, you cre­ate stand-out moments that peo­ple will be talk­ing about for a long time afterwards. 

• Think in terms of a mul­ti-sen­so­ry production 

You can use tech­nol­o­gy to dri­ve this, for exam­ple with dig­i­tal­ly pro­ject­ed back­drops, laser light shows or cus­tom-brand­ed audio expe­ri­ences which match your cor­po­rate messaging. 

Cor­po­rate enter­tain­ment from Gecko Live 

At Gecko Live, we were found­ed by work­ing musi­cians and so under­stand live events extreme­ly well, whether that’s cor­po­rate events or wed­dings.

And we appre­ci­ate that when you’re organ­is­ing a busi­ness occa­sion you have mul­ti­ple things to think about, so we like to keep every­thing as sim­ple as pos­si­ble. We stay abreast of the lat­est trends in this type of enter­tain­ment, and always take the time to talk to clients to under­stand what they need and want. 

Let us come up with a superb selec­tion of options for acts we know you’ll love from our select list of per­form­ers. Once you’ve made your choice, we’ll secure your dates and firm up the con­tract before book­ing every­thing in. Then all you’ll have to do is focus on the many oth­er aspects of organ­is­ing your day or evening, know­ing that first-class enter­tain­ment is one less thing to wor­ry about. 

Browse our acts. We pri­ori­tise qual­i­ty over quan­ti­ty and have some fab­u­lous per­form­ers includ­ing The Strolling Tones and San­tori­ni DJ Live.

Get in touch to dis­cuss your require­ments or to make a book­ing today – we’ll also glad­ly answer any ques­tions you may have.